ID.EA: Design of communication
materials and logos
Client: Ms "V"
materials and logos
Vaginight, sex toys per combattere l'Aids
Asta benefica di sex toys, organizzata dalla blogger "Memorie di una Vagina", con Lila per la lotta al Virus
(Public sale of sex toys to raise money in aid of the research against AIDS)
A bit of Novel: I remember the Night she talked to me, introducing the "Vaginight" project. It felt rather weird, yet funny to be going so much into details of sex toys, as long as by listening to our conversation, no one could have possibly guessed the nature of our meeting. However, it had very much to deal with a positive approach to a complex subject, such as AIDS, which was the addressed target of the whole project. In the end, the public sale successfully reached a great number of attendees, and a pretty amount of money was raised for the cause.
It has been lovely to be working on a project like this one, that I enjoyed from the very start 'til the end. Ms "V" is a cleaver writer, who can describe what most of the people feel in a relationship, without the harsh, but with that twist of irony and light-hearted fun, that you can truly enjoy.